blur is an Outsourcing Services Platform where companies can get their projects (whatever they are) completed quickly and more cost-effectively than anywhere else. It is an international company and relies on at least 8 marketing channels to attract business. PPC is the most important inbound channel and is crucially important for the flow of projects that come through the platform. We use Adwords for both our text ads and our banners and have learnt a lot of tough lessons on what works and what doesn’t.Here is a list of the top 5 lessons we learnt as we went more international and got more ambitious in terms of our target market:
We used Stellar Search to help us squeeze as much out of our PPC channel as we can. Targeting large enterprise companies in the US as we now do is not an easy thing to do but we are sure that we are pushing and contorting Adwords in directions that is rarely challenged. They were also able to get us direct access to the Google US team from which we got more insight and help.Michael Anderson is Head of Digital Marketing and Content at blurgroup.com