39% increase in AOV for click and collect for one of Europe's leading healthy food brands

The situation

Our client is one of Europe’s leading healthy food brands, with standalone stores and supermarket kiosks in more than 10 countries. Stellar were appointed to drive ecommerce click and collect sales, drive reach and brand awareness and build the customer database in their core markets - the UK, France, Italy and Spain. With the rise in delivery services such as Deliveroo and UberEats, Stellar were tasked with driving DTC acquisition.

The engagement

Campaigns spanned the marketing funnel - focusing predominantly on Google search to drive in-market customers looking to order takeaway food
Customer database acquisition was focused around Meta, using combinations of brand creative, promotions and competitions to deliver engagement and sign ups.

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The results

Doubled revenue from Click & Collect purchases in 2023
Delivered higher quality customers resulting in 39% increase in AOV for click & collect
Driven over 100,000 email sign ups

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From the client

I've worked with Stellar for almost 4 years now. They provide exactly what I need from an agency, accurate and timely execution, combined with smart insights and great ideas to grow our business. Everyone on the team is warm and helpful, I feel like they genuinely care about our business. They understand what works and doesn't work for us and their recommendations are always tailored to what we need. But at the same time, they don't make assumptions and do a great job of keeping us informed about what's going on in the wider digital media landscape.

Janis Thomas, Managing Director

Look Fabulous Forever

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