Insights

Cutting-edge performance marketing thinking.

A collection of news, views and insights from our team of experts on all things PPC, SEO and digital marketing. Whether you're a seasoned marketer or just starting out, our articles provide actionable tips and industry trends to fuel your marketing success. Don't forget to sign up to our weekly newsletter to get the latest marketing news every Friday morning.

Digital marketing

TikTok partners with Amazon for in-app shopping

TikTok partners with Amazon for in-app shopping

Performance Max: Strategies for Ecommerce Success

Performance Max: Strategies for Ecommerce Success

Mastering Amazon Sponsored Brands: Tips for Creating High-Converting Ads

Mastering Amazon Sponsored Brands: Tips for Creating High-Converting Ads

Digital marketing

Key Takeaways from YouTube's Fandom Report 2024

Key Takeaways from YouTube's Fandom Report 2024

Digital marketing

Google Merchant Centre Next: Revolutionising E-commerce Product Listings

Google Merchant Centre Next: Revolutionising E-commerce Product Listings

Digital marketing

2024 Holiday Shopping Trends: What Brands Need to Know

2024 Holiday Shopping Trends: What Brands Need to Know

Digital marketing

The Power of Marketing Mix Modeling Explained for Marketers

The Power of Marketing Mix Modeling Explained for Marketers

The Power Of Server-Side Tracking: An Essential Tool For Digital Marketers

In the dynamic world of digital marketing, keeping up with the latest trends and techniques is crucial for success. Server-side tracking is one such technique that has been gaining traction, promising new ways to optimize data collection and enhance user experiences. This article will explore the concept of server-side tracking, its importance, and why.

The Biggest Changes In Google Ads Over The Last 12 Months

Google Ads, the search giant's advertising platform, has always been an essential tool for businesses and marketers looking to maximize their online visibility. Over the last 12 months, Google Ads has undergone several significant changes that have reshaped the way advertisers approach their campaigns.

Retail Media: The New Digital Frontier – Amazon & Walmart Leading The Charge

The retail landscape is evolving rapidly, and retail media is emerging as a significant force in the world of marketing and advertising. With e-commerce giants like Amazon and Walmart dominating the market, understanding retail media and how it operates is crucial for businesses and consumers alike.

Unlocking The Potential Of Google Enhanced Conversions: A Must-Have For Advertisers

Google Ads has long been a powerful tool for advertisers, allowing them to reach a vast audience and drive significant results for their businesses. Over the years, Google has introduced several features and improvements to help advertisers achieve better performance from their campaigns.

Google Analytics 4: The challenges and benefits

Google Analytics 4 (GA4) is the new version of Google's popular analytics platform. It offers a number of new features and improvements over the previous version, Universal Analytics (UA).

The Future Of Marketing: Beyond The Funnel

The traditional marketing funnel has been a staple of marketing for many years. It is a model that outlines the stages a customer goes through when making a purchase, starting with awareness and moving through interest, desire, and finally, action.‍

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