Our client is an artisanal UK marketplace that sells unique gifts and homeware. When they approached us they didn’t have a major digital presence in the paid media space, but did have a strong brand presence. They wanted some help launching their paid media campaigns to their target audience of lifestyle shoppers (mostly female, middle-aged and parents), especially during the Christmas seasonal period.

We helped our client develop and launch multiple Performance Max campaigns during the Christmas period, breaking down our target audience into four different categories: 1) Gifts for kids, 2) Christmas stockings, 3) Gifts for her, 4) Gifts for him. We then made these categories even more granular, with sub-categories such as birthday gifts, thank you gifts, parents of infants, etc. We also differentiated between customer lists and people who had engaged with their social media already, so we could upsell new products to these customers. 

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Our creatives ranged from videos to carousels to product images. We monitored our campaigns daily and conducted A/B tests to promote ads that resonated with our audience, and turn off those that weren’t doing so well. We also boosted some historical Facebook posts that had done well, in order to help amplify brand awareness and create some conversions.

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During our peak period we were able to generate a 254% return on spend. But perhaps more significantly, we were able to take a new brand with almost no digital presence and increase their customer acquisition dramatically through our paid campaigns, to the point where 80% of our customer’s revenue is now coming from paid.