Increasing on-site engagement by more than 120% and growing direct revenue by 40% for a premium hotel/hostel brand

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The situation

Our client are a premium low cost hotel / hostel brand. Situated in more than 10 countries around the world, they offer affordable luxury in a social, community based environment. Stellar were appointed to run search marketing across both paid and organic channels to defend against OTAs and build direct revenue. Stellar were also tasked with helping our client migrate their activity in house.

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The engagement

  • Stellar’s efforts focused initially on understanding the friend-foe competitor environment
  • Price parity was a key part of execution, ensuring competitive pricing was maintained consistently
  • Stellar ran Google Hotel Price Ads for our client which delivered incremental revenue
  • Stellar helped launch our client in the US, and rebrand away from their hostelling roots, which had negative connotations in the new US market

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The results

  • Grew direct revenue by 40% in the first six months
  • More than 15,000 visits driven to the site from new content created by Stellar
  • Increased on site engagement by more than 120%
From the client

Stellar are an extension of our in-house team who understands our business and KPIs. They work extremely closely with us to ensure we have a robust strategy in place to help us achieve our goals.

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Jay Cope, Performance Marketing Manager
Hotel Chocolat
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