Our client are a premium low cost hotel / hostel brand. Situated in more than 10 countries around the world, they offer affordable luxury in a social, community based environment. Stellar were appointed to run search marketing across both paid and organic channels to defend against OTAs and build direct revenue. Stellar were also tasked with helping our client migrate their activity in house.

• Stellar’s efforts focused initially on understanding the friend-foe competitor environment
• Price parity was a key part of execution, ensuring competitive pricing was maintained consistently
• Stellar ran Google Hotel Price Ads for our client which delivered incremental revenue
• Stellar helped launch our client in the US, and rebrand away from their hostelling roots, which had negative connotations in the new US market

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• Grew direct revenue by 40% in the first six months
• More than 15,000 visits driven to the site from new content created by Stellar
• Increased on site engagement by more than 120%