Our client is a leading European brand in the lodging industry with properties in Dublin, Amsterdam and London. Built around a unique community feel, they provide high quality, affordable accommodation for travellers in the heart of Europe’s best cities. Stellar were appointed to look after SEO and Paid Media. The agency were tasked with significantly increasing direct revenue, and reducing a heavy reliance on OTAs (online travel agents).

• Stellar’s efforts centred initially on technical site audits, ensuring site architecture was optimal which drove immediate gains in rankings and ensured successful content pushes
• Stellar advised on a necessary platform migration and maintained high rankings
• Working closely with the client's teams across the different territories, Stellar produced content which delivered rankings for commercial, in-market keywords, and broader branded content, such as city guides that drove brand awareness and authority in search

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• Averaged 60% YoY growth in organic traffic since Stellar came on board
• More than 10,000 visits driven to the site from new content created by Stellar
• More than 500,000 organic impressions delivered from new content